Australia, 2 April 2013: Putting her Malibu property on the market earlier this year, Barbie® will visit Australia next week as part of her worldwide search for a new Dreamhouse®. Mercedes-Benz Fashion Week Australia, Rachael Finch, CAMILLA AND MARC, Biggin & Scott, LJ Hooker and a host of others will say g’day to Barbie® from 8–12 April.
On 8 April, Barbie® will touch down in Australia via private jet and head directly to Fashion Week’s front row for the CAMILLA AND MARC show; she will also wear the label’s latest collection while touring Australia.
Barbie® and her personal realtor Josh Altman (Foxtel’s Million Dollar Listing) have prepared a shortlist of potential properties to view while in Australia. The shortlist includes houses in Victoria, New South Wales and Queensland, with several local agents hoping to show Barbie® the ideal place for her and Ken to call home.
Barbie® is travelling solo, with Ken staying behind in Malibu to manage interest in the sale of the Dreamhouse®. Barbie® will be accompanied on her Aussie adventure by model/TV presenter and mum-to-be Rachael Finch. Together they will attend Mercedes-Benz Fashion Week Australia, hang out at Bondi with Bondi Rescue lifeguard Bruce ‘Hoppo’ Hopkins (look out, Ken!), climb the Sydney Harbour Bridge, feed a koala, shop and ride a tram in Melbourne, take a trip to Dreamworld, and learn some Aussie Rules!
The whole country can get involved in showing Barbie® just how great life is in Australia – photobomb your pics with a Barbie® doll and post online with the hashtags #BarbieIsMoving and #Australia. Tourism Australia will also share Barbie’s Aussie tour highlights across their social channels, and encourage followers to get involved by showing Barbie® the best of Australia.
Follow Barbie’s adventures and see the best user-generated images on the campaign website – Dreamhouse Diaries (www.yahoo.com.au/barbie) hosted on Yahoo!7. Channel 7’s The Morning Show will reward Barbie’s best tour guides from 8 April, check their website for updates from that time.
Barbie® has been dressed by some of the world’s greatest fashion houses – from Dior to Burberry and Vera Wang – and now Australia’s own CAMILLA AND MARC will join the well-heeled list.
Mattel® Marketing Director for Australia, Amanda Allegos, said: ‘Barbie® has a very hectic schedule – so for her to visit Australia is fantastic and a great reward for all the Aussie fans. We are very excited about her arrival and showing her some Aussie hospitality.’
Follow Barbie® on her Australian adventures by liking her Facebook (www.facebook.com/Barbie), or following her on Twitter (@Barbiestyle) and Instagram (@Barbie).
Download hi-res images to accompany announcement story at:
Available for interview:
CAMILLA AND MARC
Josh Altman (international time zone considerations apply)
Amanda Allegos, Mattel
For further information and media opportunities, contact Gun Communications: