Media Space.

Barbie To Visit Australia As Part Of Her Global Property Search

Barbie is Moving

Australia, 2 April 2013: Putting her Malibu property on the market earlier this year, Barbie® will visit Australia next week as part of her worldwide search for a new Dreamhouse®. Mercedes-Benz Fashion Week Australia, Rachael Finch, CAMILLA AND MARC, Biggin & Scott, LJ Hooker and a host of others will say g’day to Barbie® from 8–12 April.

On 8 April, Barbie® will touch down in Australia via private jet and head directly to Fashion Week’s front row for the CAMILLA AND MARC show; she will also wear the label’s latest collection while touring Australia.

Barbie® and her personal realtor Josh Altman (Foxtel’s Million Dollar Listing) have prepared a shortlist of potential properties to view while in Australia. The shortlist includes houses in Victoria, New South Wales and Queensland, with several local agents hoping to show Barbie® the ideal place for her and Ken to call home.

Barbie® is travelling solo, with Ken staying behind in Malibu to manage interest in the sale of the Dreamhouse®. Barbie® will be accompanied on her Aussie adventure by model/TV presenter and mum-to-be Rachael Finch. Together they will attend Mercedes-Benz Fashion Week Australia, hang out at Bondi with Bondi Rescue lifeguard Bruce ‘Hoppo’ Hopkins (look out, Ken!), climb the Sydney Harbour Bridge, feed a koala, shop and ride a tram in Melbourne, take a trip to Dreamworld, and learn some Aussie Rules!

The whole country can get involved in showing Barbie® just how great life is in Australia – photobomb your pics with a Barbie® doll and post online with the hashtags #BarbieIsMoving and #Australia. Tourism Australia will also share Barbie’s Aussie tour highlights across their social channels, and encourage followers to get involved by showing Barbie® the best of Australia.

Follow Barbie’s adventures and see the best user-generated images on the campaign website – Dreamhouse Diaries (www.yahoo.com.au/barbie) hosted on Yahoo!7. Channel 7’s The Morning Show will reward Barbie’s best tour guides from 8 April, check their website for updates from that time.

Barbie® has been dressed by some of the world’s greatest fashion houses – from Dior to Burberry and Vera Wang – and now Australia’s own CAMILLA AND MARC will join the well-heeled list.

Mattel® Marketing Director for Australia, Amanda Allegos, said: Barbie® has a very hectic schedule – so for her to visit Australia is fantastic and a great reward for all the Aussie fans. We are very excited about her arrival and showing her some Aussie hospitality.’

Follow Barbie® on her Australian adventures by liking her Facebook (www.facebook.com/Barbie), or following her on Twitter (@Barbiestyle) and Instagram (@Barbie).

Download hi-res images to accompany announcement story at: 

http://www.guncommunications.com/demo/Barbie_Announcement%20_Images.zip
http://www.barbiemedia.com/images/detail/3166.html

Available for interview:

Rachael Finch
CAMILLA AND MARC
Josh Altman (international time zone considerations apply)
Amanda Allegos, Mattel

For further information and media opportunities, contact Gun Communications:

Sarah Pritchard  //  0452 445 600  //  sarahp@guncommunications.com
Sarah Sproule // 0418 737 500  // sarah@guncommunications.com
Rachel Robertson // 0419 881 791 // rachel@guncommunications.com

Barbie Puts Malibu Dreamhouse Up For Sale

Barbie Dreamhouse
California’s most fashionable resident is moving. Today Barbie® officially put her coastal Dreamhouse® on the market and she’s packing up her three-storey pink palace – signaling the launch of a year-long global brand campaign. Over the next few months, Barbie® will embark on a worldwide tour to find a new dream home, and here in Australia we’re keeping our fingers crossed and eyes peeled for the world’s most famous doll on our shores.

BHP Billiton Student Science & Engineering Awards Winners Announced

Sarah McArthur, Marius Kloppers & Yaya Lu
The BHP Billiton Student Science & Engineering Awards winners have been announced as Yaya Lu from Tasmania for her wheelchair for quadriplegics (Engineering) and Sarah McArthur from Victoria for her research into the impact of immune mechanisms used by the body to fight cancer (Science).

Experience Barbie’s World Like Never Before With Mega Bloks Barbie!

MegaBloks Barbie
Experience Barbie™ doll’s world like never before with the Mega Bloks® Barbie™ line! From the Build ‘n Style Fashion Boutique, complete with clothes and accessories, tothe Build n’ Style Luxury Mansion with eight rooms to create and customize, Mega Bloks® Barbie™ lets girls build, design and decorate again and again.

Motion Controlled Point of Sale Units Tell The Story of Barbie In The Pink Shoes

Barbie in the Pink Shoes
Custom-built motion controlled point-of-sale units will be exclusively installed into the windows of four key retailers during March and April, providing an interactive and dynamic preview for the 2013 DVD release from the world’s most popular doll, Barbie®.