We have a star in the making and wish Phillip, Flemings and the incredible team the best of luck with the build (check out their facebook page for updates) and the event.  They will be competing against Prince Harry, and 11 of the best landscapers from around the globe.

Her Majesty has confirmed that she will take a personal tour of the Australian garden, which led Phillip to request a wardrobe overhaul.  ”What do I wear to meet the Queen,” he asked our Sarah Sproule.  To which she jotted in her notebook, “Dress Phillip to meet the Queen”.  Not a note that one gets to write everyday!

Worx+ is a B2B company in the concrete grinding and polishing industry – selling equipment, tooling, after sales, service and repair solutions for contractors. The brand DNA of Worx+  is reliable, innovative and customer-orientated; a brand aimed at trades people and the construction industry.

We created a bold and energetic logo to bring the brand DNA to life.  We wanted the logo to be different from those usually associated with this industry, hence the use of colour and more contemporary styling that takes a lead from sporting and consumer products.

Gun has worked with team at ProGrind to develop the branding across their corporate collateral, apparel, fleet cars as well as the online digital embassies.

Visit our Portfolio section for more information.

Gun conceived the local strategy and execution for the world’s most famous doll’s trip to Australia. The objective was mass PR and social proliferation, so we created a series of stylised imagery showing Barbie on tour in Australia, shot specifically for media / editorial use. Working with photographers Simon Lekias and Ari Hatzis, we shot on locations in VIC, NSW and QLD. Sponsorship of MBFWA – where Barbie sat front row – and negotiating key partnerships with LJ Hooker, Biggin & Scott, Rachael Finch and fashion designers Camilla and Marc were instrumental to the campaign’s success.

We garnered support from Tourism Australia and the local tourism offices around the country, who not only shared our images across their social channels, but many also shot their own photography of Barbie on location – from Cable Beach, to Uluru, and the top end in the NT!

For more information, please view our Portfolio post here.

We partnered with Adapptor to produce the app. The application is rendered using the XNA framework, in 2D for the pages, and 3D page turning animation for the transition between pages. Scenes from the film are included on most pages, with pre-rendered videos also used to add flair to some transitions. As well as story pages, the application has several screens where the user can play simple Kinect® based games, such as a virtual jigsaw puzzle. All mini-games support the addition of an additional player so a parent or friend can join in.

The activation involved Kinect® application design and development, set design/build/event activation, grass-roots activated PR, video and stills photography. We wanted the application to be intuitive enough to users so the units would be able to operated unmanned in the store window or positioned front of store. We achieved this by incorporating a Barbie® voiceover and graphics to guide the user through the experience.

To promote the installations we devised a targeted grassroots outreach plan to engage the dance community directly. We researched the Australian dance-scape to find the most influential and far reaching dance bodies and publications that worked with our target age range of the under 9s. We set up partnerships with RAD (Royal Academy of Dance), Queensland Ballet, Dance Australia Magazine, Kinder Ballet and Dance Train Magazine. A similar mechanic was used across the dance institutes utilising their email databases and online properties to host competitions to win Barbie® in the Pink Shoes DVDs and products. Online assets were provided to each dance body including a series of 8 ballet ‘tu-tutorial’ videos, images and story synopses. This targeted approach lead to a targeted dance reach of over 50,000 across Australia.

The results have been fantastic. The Target activations were so successful they were extended by a week at both locations and they have requested the activations be installed in further stores in the coming months. The Big W activations resulted in the Pink Shoes products maintaining Top 5 sales for 6 weeks running – another fantastic result.

For each activation, we produced a single event to generate engagement with the app – there was even an appearance by Barbie® herself! These events were incredibly successful with little Barbie® fans excited by meeting their favourite doll and playing with the app. Seeing little girls laughing and having fun is always worth the months of hard work!

South Wharf Promenade’s social following as well as passers-by were encouraged to snap a work-in-progress pic of one of the two residencies and post it to #swpwindow on Instagram or Twitter for a chance to win a $300 progressive dinner. These images were then showcased (re-grammed / RT-ed on Instagram / Twitter and posted to a Window-specific album on Facebook) so as to encourage onsite visitation and, in turn, patronage of the drinking and dining destinations on the Promenade.

A closing event, with alcohol generously donated by Yering Station and Two Birds Brewing and music courtesy of the cultish NO ZU DJs, was staged for South Wharf Promenade Window on 1 March. Attended by 300 enthusiasts, it was an enormous success.

For more information on South Wharf Promenade Window, please view our Portfolio post here.

To get you in the mood, check out some outtakes from our Christmas shoot here.

Share the silliness this season!

Love, Gun

The concept behind the venue? A group of colourful shipping containers, housed inside a heritage cargo shed on the Yarra, will soon be home to Melbourne’s best-loved dishes. Think the best of our casual food operators under one roof, each serving their trademark dish from a container or ‘can.’

It was important that the expression of interest be fun (and reflect the venue), immediately capture the attention of those receiving it (as well as appeal to their sense of being Melbourne’s best), and above all be ‘outside the box’ (pardon the container-related pun).

So we wrapped the campaign in the idea that ‘Melbourne’s finest food is now served from a can.’ Outsize tins were personalised for each venue (see picture), while keeping with a design that conjures tinned tomatoes and the like. In the tin, we placed a Polaroid pic of a Gunner holding up a mask of each operator-to-be (see picture) while standing within the actual cans onsite, as well as a smart and succinct document introducing the new venue.

Thus far, our creative expression of interest has been met with excitement and intrigue – stay tuned for more on the venue, opening early 2013!